Kuwait - HEAD OFFICE
Ardiya Industrial Estate
Mohammed Al Kasim Street
Behind Rabiya Gas Station
P.O.Box :126 Safat – 13002
00965 1809809
Easa Husain Al-Yousifi & Sons is one of Kuwait’s leading commercial establishments. Our business interests consist of high quality consumer goods, through engineering services computerized business solutions, and real estate investments. Easa Husain Al-Yousifi & Sons Company is family owned and managed.
In 1952, our founder Easa Husain Al-Yousifi, when he was in his twenties, opened a small shop in Souk Al- Tujjar, the old merchants’ market, where he sold mainly coconut oil and bicycle spare parts. One day in 1955 a Matsushita representative from Japan, who had been trying to sell a small variety of products, mainly batteries, entered his shop. In days the quality of Japanese goods was unknown in Kuwait and the representative had been unsuccessful with other merchants. Impressed with Easa’s honesty and go-ahead attitude, he stored the stock in his small shop and left the country. Products sold well because of his efforts and skills, Easa realized that demand existed (many orders were made) so he made more. Gradually he expanded the range of Matsushita products that he offered. Both companies grew together. Matsushita was a small manufacturer, and Easa’s shop was a tiny outlet in the Souk. Today Matsushita is the maker of Panasonic, one of the best known brands of electronics in the world, while Easa Husain Al-Yousifi & his Sons is one of the largest distributors of electronic appliances in Kuwait.
The secret of Easa Husain Al-Yousifi’s success was his honestyand his ability to understand customers and then fulfill their expectations. He opened a workshop in 1960 to serve the wide variety of electronic he was selling, which was the first in Kuwait. Easa Husain Al-Yousifi opened more stores and then, as his knowledge of his customers deepened he diversified into related markets.
In 1973 he began supplying air-conditioners and in 1975 he set up a separate division, which had its own chain of shops to sell watches and clocks. These successful ventures consolidated his position in the local market. A separate business to install and maintain air-conditioners and undertake electrical contracting was established in 1982. Few years later, the company started working in plumbing and fire protection. All these activities were eventually consolidated under the Engineering Services Group, which is today a multimillion dinar mechanical and electrical contracting business. During the same year the company began offering advanced business and communications equipment and providing office automation and IT services, a host of quality products and professional services became today’s Business Systems & Services Group.
In the 1990s, the company recovered rapidly from the damage caused by the Iraqi invasion and began expanding even further. In 1994, the company went into the travel agency business and expanded the range of goods sold by its Electronics Division to include health, beauty care and general household products. Today, the company that opened its first workshop in 1960s became the largest workshop in the Middle East ensuring a reliable after-sale service to its customers.
The company’s focus on improving the quality of life for its customers has been rewarded beyond financial terms. Before it achieved ISO-9002 certification in 1999 and ISO-9001 certification in 2000, the company was ranked #1 in service excellence among all National Panasonic-Technics agents in the Middle East for two consecutive years, 1997 and 1998. It achieved the same ranking in 2002. In 1998 it was also ranked #1 in after-sales service among all its competitors in Kuwait. For Management and staff at Easa Husain Al-Yousifi& Sons, these awards were expressions.
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